Posts tagged search engine optimization
WP 2.3 theme released for tags, phpBB2 integration via WP-United plugin
WARNING: Appears to break in WP 2.5.
I’ve just completed the Bipolar theme you can see in use here.
The theme is quite lean, boasting some great features:
- The theme supports tags, new to WordPress 2.3.
- Title tags are SEO optimized, so you won’t need a plugin to do the job.
- The theme is widget-ready.
- It’s ready to nest a phpBB2 forum within the blog via the WP-United mod for phpBB (optional).
The last one is a big one, because most themes need some major tweaking to get the forum to look halfway decent. I spent a couple of days getting WP-United running then designing a theme that looks good with phpBB’s subsilver template and thought, what the heck, I’ll make it public.
This theme will NOT work on WordPress versions prior to 2.3 without revisions.
Here is a screen shot:
Other points of interest:
- The forum.php template is included for your forum page. I recommend you use it instead of the default page.php for the forum (if you have one).
- The theme is CMS ready — if you create a page named “home” using the default page template, you can make a page named “blog” or “posts” or whatever using the included blog.php page template, which mimics the index.php. Then all you need to do is go to “options” and “reading” in your admin section, and set up your static front page. You’re ready to go.
- To set up WP-United in a way that would work so that I could keep WordPress in the root directory, I had to rename the WP index.php (in the WP root, not the file by the same name in the theme directory) to index-old.php, then rename the blog file included with WP-United to index.php. In the latter file, I had to type in the path to my phpBB installation. I used the absolute path: ‘forum’ — it was maddening getting it going, but armed with this knowledge it should take you no time. This was the only workaround I could figure out for the trailing slash that kept appearing, causing a White Screen of Death.
- With this theme, you can select “full page” in the WP-United setup in your phpBB admin (once you install the mod). You won’t need to change the style sheet. But it does slow things down. I like how it looks with the sidebar, but it’s your call.
The XHTML validates on your WordPress pages. Note that the XHTML does not validate on your forum pages.
Of course I can’t make you do it, but I ask that you keep the links in the footer — they’re for a good cause.
To install this theme, first download it (zip or tar version), then unzip the whole folder, uploading it into the “themes” folder inside “wp-content,” found in your WordPress root directory. Select the theme from “presentation” in your blog’s admin area.
To make this theme work with WP-United, you will first need to have both WP 2.3 and phpBB installed. Then you will need the WP-United mod for phpBB installed (I recommend using the ‘easymod’ mod to do it). Please note that I have just told you everything I know about making WP-United work, so please use the WP-United documentation, forum, or support for further help and information.
Wordpress Permalink Redirect: Category Feed Culprit
Recently I was getting all kinds of errors when trying to access the feed to one of my categories on one of my other blogs, republishing the “Oak Ridge” category feed from my main yoga blog, Yoga with Santosh, to a “group” blog, Oak Ridge Yoga.
(So far I’m the only member of the group. But I can still dream of others writing my content for me, can’t I?)
By trial and error, I identified the Permalink Redirect plugin as the culprit. It had been holding my category feeds hostage for over a year, and I didn’t even know. I disabled it. Category feeds work just fine now.
So I deleted Permalink Redirect. Forever.
Of course, as soon as I figured it out who the culprit was in my plugins folder, I found that several other people had come to the same conclusion and written about it on their sites. Sometimes a little bit of search mojo goes a long way, and my mojo hadn’t worked, apparently. So if you find this post, you’re welcome in advance for the minutes or hours you would have wasted without my kind help.
The nice thing about the Permalink Redirect plugin was that it added trailing slashes to urls.
Who cares about trailing slashes?
You should. Because Wordpress adds them to the ends of your urls, treating every post and page as its own subdirectory.
Not everyone who links to your pages, though, will add the trailing slashes. That goes for the search engines, too.
And what that means is, the same page will be counted as both a page and a folder. Your analytics will be funky, and search engines may be confused, perhaps even splitting page PR.
You need to fix it to make your site more search engine friendly. This can be a small but important step in your on-page search engine optimization (SEO).
There’s an easy remedy in your Apache .htaccess file. And I used my search mojo to see that someone has already described the cure so I won’t have to: Two Wordpress plugins you don’t need… and shouldn’t use.
Can’t retire from SEO
Okay, so I’ve tried to retire from the whole computer thing, but it’s got its hooks in me. Doing several hours of yoga a day has helped my brain and body considerably, but somehow seo keeps popping into my brain at odd hours — how can I help people looking for yoga find me more easily and get the information and services they’re looking for?
The answer? Find the audience and get in front of ‘em. And in the online world, that means being in the top search results for related keyword searches.
I imagine, if you’re a business owner, you worry about the same thing — how to help your customers find you.
That’s where I’d like to offer to help.
You see, seo done right is NOT about tricking search engines. It’s about catering to customer needs and delivering the goodies. When you do this well while keeping the search engines’ suggested best practices in mind, you will succeed.
So — here’s my offer. A free 30-minute phone consultation to the first 5 people who respond. Use the contact form to tell me about your site, your business, and your goals. I’ll create a strategy, then we’ll talk about it.
The only restriction is that you have a Skype or ICQ account so we can talk online. I look forward to it!
Ping your blog posts for better syndication
Pinging is another off-page search-engine optimization (seo) method.
Here’s how it works — you “ping” another site when you’ve updated yours. The other site then visits yours to pick up new content, creating fresh links on their site to yours… … Read the rest of this entry »