Dare2Give Rideau Hall Foundation inspired by the Governor General of Canada
The Governor General of Canada wanted to find a way to inspire more Canadians to donate their time, money or talents.
The core insight uncovered was that people are more likely to give when asked, especially by someone they know. Dare2Give was a national, bi-lingual integrated campaign that set out to ask current givers to dare their friends, family and colleagues to give with them. They could then track their dares on the website for chance to win something for their favourite charity.
Over 67,000 dares were tracked over a 6 week period and support was gained from 16 corporate partners, over 30 non-profit partners and 50 influential bloggers.